At Houston Assisted Living Facility, Resident With Alzheimer’s Recreates Her 1945 Seventeen Magazine Ad

 7/3/2017

Adweek, July 3, 2017, Kingwood - "The staff at Silverado Kingwood Memory Care, a facility in a northwest suburb of Houston, did something pretty special. They worked with a photographer, video crew, make-up artist and current resident Betty Mohr to recreate a print ad published in the April 1945 issue of Seventeen magazine.

The ad was for Boston Store, a department store chain founded in 1896 in Wisconsin. Mohr, then 17, was pictured wearing rain boots, a trenchoat and holding an umbrella. Silverado Kingwood Memory Care staff tracked down a raincoat similar to the one worn for the ad by Mohr, now 88 and afflicted with Alzheimer’s..." 

Read the full article here.

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