Recreating a Resident's 1945 Seventeen Magazine Ad in 2017

7/6/2017
Location : Kingwood 
KW_BettyM_BostonStore_Silverado-TX3111_CAPTIONSLIDER.jpg

In 1945 seventeen year-old Betty Mohr appeared in Seventeen Magazine modeling a paratrooper style outfit for Boston Store. On June 27, 2017 Silverado Kingwood Memory Care Community recreated the ad in a professional photo shoot at the community, where 88 year-old Betty Mohr resides.

Donned in similar garb to the ad, which also came from Boston Store, the two photos reveal that style and fashion are timeless. The side-by-side shots are now exhibited at Silverado Kingwood, to the delight of Mrs. Mohr, her family, friends and fellow residents.  This special experience was celebrated not only within the community, but the local media as well!

“The recreation of this ad truly created moments of joy for Mrs. Mohr and her family,” said Sabrina Pegross, the community's Administrator. “The photo shoot is part of our commitment to connecting residents with special moments from their past and providing quality of life and purpose. The experience has taken Mrs. Mohr and her family back in time to relive a special part of her youth in a fun and unique way.”

Boston Store’s parent company, department store chain The Bon-Ton Stores, Inc., will also put the photos on social media as well. “We are really delighted to be part of Silverado’s photo recreation, guaranteed to bring joy and a flood of fond memories to Mrs. Mohr,” said Russ Hardin, Vice President of Creative, The Bon-Ton Stores, Inc. We look forward to sharing this bit of nostalgia with our followers.”

See coverage on ABC13 News.

See the Houston Chronicle's feature and photos.

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