Senior Vice President, Sales & Marketing
Jeff Frum has always been driven by a desire to improve quality of life – from his experience outfitting hospitals with the medical devices they need to serve patients, to his current role at Silverado.
Helping families get the support they need earlier during a health crisis is at the heart of Jeff’s responsibilities. He and his team are committed to changing for the better the way healthcare is delivered to patients with dementia and other life-limiting illness by pioneering new models of care supported by Silverado’s industry-leading clinical outcomes.
During his 25 years in medical devices, Jeff developed expertise working with complex hospital systems and created business development strategies focused on clinical outcomes and their impact on health care reform. At Silverado, Jeff partners with Accountable Care Organizations (ACOs), hospitals and health systems, medical groups, insurance providers, faith based and community organizations.
Jeff, a self-proclaimed “UCLA Guy”, has three great passions in life: living out his faith with his family, supporting the United States Military (his son is an Airborne Infantry Officer and Army Ranger), and working as an international adoption advocate after the adoption of his two youngest sons from Uganda and Kenya.