Jay Zwahlen
Senior Vice President of Hospice Sales
As Senior Vice President of Hospice Sales, Jay Zwahlen leads Silverado’s national business development strategy, driving growth through strategic partnerships and high-performing sales teams. He brings 18 years of leadership experience across the post-acute and senior care continuum.
Prior to joining Silverado, Jay served as Chief Strategy Officer at Foundation Healthcare Services, where he led enterprise-wide strategic planning and business development initiatives. Before that, he spent seven years as Chief of Strategy & Business Development at Cambridge Healthcare Services, guiding sales teams to achieve industry-leading occupancy and sustained growth.
Jay also brings an entrepreneurial perspective to his leadership. As Co-CEO of White Plum, a bootstrapped e-commerce company, he grew the business to more than $10 million in annual revenue and successfully led its exit within three years.
Earlier in his career, Jay was a licensed skilled nursing facility administrator in California, where he improved occupancy, quality metrics, physician relationships, and financial performance across multiple communities.
Jay holds a Bachelor of Arts in Communications from Brigham Young University, is fluent in Spanish, and lives in San Clemente, California, with his wife and three children.
