Each year, Brain Awareness Week (BAW) brings global attention to the wonders of the brain and the life-changing impact of brain science. As an international campaign dedicated to fostering public enthusiasm and support for neuroscience, Brain Awareness Week reminds us that brain health is essential at every stage of life.
At Silverado, brain health isn’t just a theme for one week—it’s a cornerstone of our memory care philosophy.
A Research-Driven Approach to Cognitive Health
Silverado’s Nexus Program is built on evidence-based practices designed to help residents maintain cognitive abilities and experience purposeful engagement each day. Through structured, research-informed activities, residents participate in programming that supports memory, attention, language, and executive functioning—while also nurturing emotional well-being and social connection.
This intentional focus on cognitive engagement reflects our belief that individuals living with Alzheimer’s disease and other dementias continue to grow, connect, and experience meaning. Brain health is not simply about slowing decline—it’s about maximizing quality of life.
Innovation in Action: Memory Air
Innovation has always been part of Silverado’s DNA. We were proud to become the first provider in the senior living industry to adopt the revolutionary Memory Air device, which uses olfactory (scent-based) stimulation to promote cognitive benefits.
Research increasingly shows the powerful connection between scent and memory. By stimulating the olfactory system—one of the brain’s most direct pathways to memory and emotion—Memory Air supports cognitive engagement in a gentle, non-invasive way. This groundbreaking technology aligns with our commitment to integrating science-backed solutions into everyday care.
Celebrating the Power of the Brain
Brain Awareness Week is a time to celebrate discovery, education, and progress in neuroscience. For Silverado, it is also a moment to reaffirm our dedication to advancing brain health through compassion, innovation, and evidence-based programming.
We believe that every person living with memory impairment deserves care that honors both the science of the brain and the dignity of the individual. By combining research, technology, and heart, Silverado continues to lead the way in redefining what memory care can—and should—be.
Concerned about someone who may be at risk for Alzheimer’s?
